Sarah Pollock is a brand strategist and creative director based in New York City. Info
Derek Lam
NYFW SS27 Presentation
SCOPE:   Production Assistance, Set-Up & Styling  AGENCY: Aster Advisor
PHOTOS: Chloe Bell, Studio 525


Production assistance for Derek Lam’s SS27 Presentation, representing Aster Advisor production agency. 
Held at Studio 525 in Chelsea, Manhattan, the space was transformed into an immersive garden inspired by natural New York landscapes, featuring 30-foot projected blooming walls and live wild grasses.

The North Face
New York, Summer 2026
SCOPE:   Art and Image Direction  PHOTOS: Eduardo Ramos, Renato Leal, Evelyn Verdin, 
Kateryna Hilznitsova



A spec campaign about exploring close to home. Shot with a fisheye lens across fields, trails, and parks reachable from New York City, each image carries a recurring location stamp, turning the campaign into an invitation: the wild is closer than you think.

Reese Cooper Outdoor Supply
Los Angeles, Spring 2026
SCOPE:  Influencer Seeding
Community Strategy, Outreach, & CoordinationAGENCY: Gia Kuan Consulting
PARTNERS: Rocky’s Matcha, Glo-Bars, Saie Beauty, Kosas
PHOTOS: Stefan Kohli

Community and partnership work  for Reese Cooper and his RCOS line, including a women’s group hike through the LA canyons with beauty and wellness partners and the opening of his Los Angeles pop-up store.

Kim Shui
Marketing & Strategy Deck
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